You can guess that I have been a member of Birchbox since it launched in 2010, right?! You also know how very much I love a great collaboration, correct?! Well, this month's Birchbox collab with Women's Health Magazine has gotten me all excited as it features products hand picked by the editors at Women's Health! This is the second time the two powerhouses have joined forces and I am simply delighted to see this happen again....
“Due to the runaway success of our April 2013 partnership with Women’s Health, it was a natural fit for the two brands to partner together for a second time,” says Katia Beauchamp, Co-Founder and Co-CEO, Birchbox. “We are implementing a lot of the same key elements that made this partnership such a success last year, but adding exciting new twists to surprise and delight our current and new customers.”
In 2013, Birchbox and Women’s Health both saw a significant increase in engagement around their brands as a result of the partnership, with over 24 million impressions garnered across social media channels and a massive increase in subscribers for both brands.
All Birchbox subscribers will receive the box containing the season’s top beauty, lifestyle and wellness items selected specially by the editors at Women’s Health. The “Power Up!” themed box will feature products to take your beauty routine up a notch, including brands such as Supergoop!, Benefit, Cynthia Rowley and Vasanti, as well as a 1-year subscription to the Women’s Health magazine. In connection with the curated box, a feature in the Women’s Health July issue explains how these advanced products work and why they were selected.
In addition to the new “Power Up!” theme, the Women’s Health special edition Birchbox will also flaunt a co-branded inner box—an element of the Birchbox experience that has never before been “taken over” by a partner. *Birchbox and Women’s Health will also offer one lucky subscriber the chance to win a beauty and wellness experience with the two brands in New York City. The experience will be photographed and published in a future issue of Women’s
“Our readers rely on us for quick, easy advice on how to look and feel amazing—so it was no surprise they responded so positively to the actionable tips in last year’s Birchbox feature,” says Women’s Health Editor-in-Chief Michele Promaulayko. “The 2014 Women’s Health Birchbox builds on that success, showcasing dual-purpose products that will turbocharge a reader’s look without a lot of effort, combined with expert how-to tips in the magazine.”
Existing Birchbox subscribers will receive this as their July Birchbox. If you are not already a Birchbox subscriber, new customers can sign up for their special edition Women’s Health Birchbox until July 30th here.