Mr. Lorne Lucree, Director of Marketing at Ricky’s NYC comments, “As the destination for all things cult beauty, Ricky’s NYC jumped at the chance to carry a fan favorite like GATSBY. Our customers love discovering new, unique international brands – especially when it comes to hair products, and we are more than happy to oblige them. This is truly the beginning of a stylish partnership!”
The GATSBY MOVING RUBBER hair wax line, with 73% market share in the men’s hair wax category, records No.1 sales again in Japan (2013). Since its launch in 2006, over 100 million units of MOVING RUBBER were sold to over 10 countries and regions in Asia.
“I have always believed MOVING RUBBER would capture New Yorkers’ curiosity, but it turns out to be something more than that. The consumer reaction received through our new partnership with retailer Ricky’s NYC is so impressive and meaningful. We are very excited to further stimulate the grooming and fashion conscious men of New York City,” says GATSBY’s Creative Director, Mr. Kagawa Iichiro.
GATSBY MOVING RUBBER is a series of hair wax styling products skillfully developed through cooperation by expert stylists from top salons featured frequently in Japanese media. MOVING RUBBER is recognized for its unique ability to create a wide range of
- Strong holding power keeps hair spiked all day.
- Styling Power: 10/10
- Shine: 2/10
- Length: Very short, Short
- Creates a causal messed up look.
- Styling Power: 9/10
- Shine: 4/10
- Length: Short, Medium short
- Creates volume with a light, soft finish
- Styling Power: 7/10
- Shine: 2/10
- Length: Medium short, Medium & above
- Maintain your desired hold with a cool wet look
- Styling Power: 5/10
- Shine: 9/10
- Length: Short, Medium short, Medium & above
MOVING RUBBER is now available at Ricky’s NYC and on www.Amazon.com